Real Ideas Organisation Brand Identity & Website
Real Ideas Organisation
The Real Ideas Organisation (RIO) are a Community Interest Company who invest heavily in the support, development and growth of Young People, enabling them to realise their true potential. Everything they do is about thinking creatively to come up with new solutions to old problems.
Play Nicely liaise closely with the RIO staff and key young people who work with the organisation in order to help build and define the brand. The result being a simple and robust identity that is flexible enough to sustain a multitude of uses and purposes. In doing so cutting excessive spending on future needless branding exercises for projects and programmes.
The new brand provides a powerful platform for the organisation to refocus around its intellectual capital and the attitude and experience of its people, challenging the conventions normally associated with NEETS, Local Authority and Schools Services providers and making them stand out and in front.
These principles don’t just stop at a visual level, Play Nicely also developed and built a powerful and dynamic web platform which enables RIO total control over its online presence, enabling it to be as dynamic and flexible as the Organisation itself, from building blogs and deploying microsites for new programmes, to updating social networks.