Diet Coke CGI
Epoch
Epoch came to us to help produce a set of CGI versions of marionette puppets from the Love it Light campaign for Diet Coke, to enable them to roll the campaign out across POS, nationwide posters and online.
Creating the three sophisticated yet sassy girls who "take a spontaneous and light-hearted attitude to whatever life throws at them and not taking things too seriously – just like a real life Diet Coke girl" involved modelling, creating a bespoke workflow for realistic small scale hair, texturing and rigging the girls based on sketches and references supplied by Mother from their TVC and above the line campaigns.